大眾報業集團（大眾日報社）是以中共山東省委機關報——大眾日報為旗幟和核心、報刊種類齊全、宣傳力量強大、經濟實力雄厚、產業功能完備的社會主義現代化報業集團。大眾報業集團（大眾日報社）現擁有“十一報五刊一網站”，即大眾日報、農村大眾、齊魯晚報、生活日報、魯中晨報、半島都市報、經濟導報、城市信報、現代交通報、山東法制報、新晨報、青年記者、成長先鋒、半島新生活、山東人事、山東勞動保障和大眾網。

大眾報業集團（大眾日報社）的母報大眾日報創刊于1939年1月1日，是我國報業史上連續出版時間最長的黨報。她的成長受到黨和國家三代領導人的親切關懷：在創刊一周年前夕，毛澤東同志題詞紀念；在創刊50周年之際，鄧小平同志題詞祝賀；1998年12月31日，江澤民同志為大眾日報創刊60周年欣然題詞——“永遠與人民大眾在一起”。

近些年來，大眾日報及系列子報刊在堅持正確輿論導向、深化新聞改革、提高輿論影響力方面，進行了一系列探索創新，取得了良好效果。集團堅持“圍繞主業辦產業，辦好產業為主業”的基本思路，發展報業經濟，擴大規模，調整結構，強化管理，初步培育起以報紙為依托的廣告、發行、印刷、信息、物資、酒店等產業，經濟實力不斷增強，現總資產15億元，年利稅過億元。集團不斷深化人事制分配制度改革，提高隊伍素質，在用人機制、分配激勵機制改革，學習體系建設和組織文化建設等方面，都取得了突破性進展。

大眾報業集團自2001年開始實行“兩分開”體制改革，報刊不搞“小而全”，把原先依附于各報刊的經營業務、經營部門和經營人員分離出來進行整合，先后成立了廣告、發行、印務、信息等子公司。在集團范圍內實現新聞宣傳和報業經營“兩分開”，力求使集團的管理體制和運行機制真正發生“化學變化”�，F在改革已取得階段性成果�！皟煞珠_”體制改革的深化將進一步健全集團黨委領導與法人治理結構相結合的領導體制，宣傳業務與經營業務相對獨立的組織結構，適應市場需求、調控有力的經營管理模式。

2003年6月，大眾報業集團被中央確定為全國文化體制改革試點單位，目前正在按照中央和省委部署積極穩妥地推進改革。

With CPC Shandong Provincial Committee's official publication Dazhong Daily as the flag and the core, Dazhong News Group is a modernized socialist newspaper industry group with a whole array of newspapers and periodicals, strong publicity power, ample economic strength, and complete industry functions.

At present Dazhong News Group owns eleven newspapers, five periodicals, and a website. They are Dazhong Daily, Rural Dazhong Daily, Qilu Evening News, Life Daily, Mid-Shandong Morning News, Peninsula Metropolitan News, Economic Herald, City Sun, Modern Transportation News, Shandong Legal News, New Morning Post, Youth Journalist, Growing Pioneer, Peninsula New Life, Shandong Human Affairs, Shandong Labor Protection, and Dazhong Website.

Started its publication on Jan 1, 1939, Dazhong Daily is the party organ with the longest successive publication period in China's newspaper history. Her growth received warm solicitudes from three generations of CPC and national leaders. On the eve of first anniversary, Comrade Mao Zedong wrote words of encouragement; on the 50th anniversary, Comrade Deng Xiaoping congratulated with his inscription; on December 31, 1998, Comrade Jiang Zeming agreeably wrote "staying with people at the grass roots forever" for the 60th anniversary of Dazhong Daily.

In recent years, Dazhong News Group conducts series researches and innovations and gets good results on holding right public opinion guiding, deepening journalism reform, and raising public opinion influence. Insisting on the fundamental thinking of "developing sideline industry of main industry and for main industry", Dazhong News Group develops newspaper industry economy, enlarges scale of operation, readjusts framework of organization, strengthens management, cultivates industries of advertising, distribution, printing, information, goods and materials, hotels, etc. The economic strength of Dazhong News Group increases continuously. The total asset reaches 1.5 billion RMB Yuan and the annual profit and tax surpasses 100 million RMB Yuan. Through deepening reform on human affairs and distribution inspiration institution, as well as raising staff quality, Dazhong News Group makes breakthroughs not only on reform of human employment mechanism and distribution encouragement, but also on construction of learning system and organizational culture.

Dazhong News Group has been implementing institutional reform of "double separation". Both newspapers and periodicals give up systems of "small and complete". Operation departments and operation personnel attached to different newspapers and periodicals are separated from former media and converged into new-established sub-companies of advertising, printing, and information successively. Within the range of Dazhong News Group, news publicity and industry operation are separated from each other to achieve real "chemistry changes" of management system and operation institution. The reform has achieved initial outcome by now. The deepening of "double separation" structural reforms will strengthen the combination of group CPC committee leadership and legal person management, the comparatively independent organization structure of publicity and business, and the market-oriented management method with strong readjustment power.

Dazhong News Group was affirmed as an experimental unit for national culture institutional reform in June 2003. The reform is being carried forward actively and firmly according to the arrangements of CPC Central Committee and CPC Shandong Provincial Committee.